Artwork for Printed Parker, Waterman and Rotring Pens

Artwork for printed Parker, Waterman and Rotring pens

We take printing your brand on our pens very seriously; our aim is the best result possible. We use a number of print processes using carefully formulated inks to get the sharpest, most durable results.

The final printed result on your pens is dependent on the artwork supplied – the better the artwork the better the result. Our objective is to make it as easy as possible to get superb results. Knowing which the most suitable artwork file to supply is sometimes a daunting prospect. We have listed some of the most common files and their use. However, our team are here to help, so if you are not sure or have any queries, please call our Studio Team on 020 8398 9925 or email them studio@parkerincentives.com with any queries.

Artwork files come in many different formats -the ideal format to supply your logo is Vectorised. Normally this is known as an EPS (Encapsulated Postscript), AI (Adobe Illustrator) or PDF (Portable Document Format) file. If your logo file is in this form it is perfect for printing as it is not made up of dots but mathematical algorithms which means the artwork can be enlarged retaining its crispness at any magnification with no loss of quality.

If your artwork is in a different format, generally it is not a problem as our specialists can re-draw your logo, converting it to a vectorised format at no additional charge.

To give you some additional information we have listed the various artwork formats, together with their advantages or difficulties.

Vector Artwork Vector files (EPS - Encapsulated Postscript) define a graphic by using mathematical algorithms, which allows your image to be re-sized or modified without loss of image quality or resolution. When your artwork or logo is in a vectored format (either .ai or .eps), it allows us to decrease or increase its size of the graphic without compromising the integrity of the original image.  This is the ideal format. Programs that than produce Vector artwork include Adobe Illustrator, CorelDraw, and Freehand.

Bitmap Files A bitmap graphic is basically a large grid that contains thousands of little squares (pixels) that make up a photographic image. If you put a different colour in each square, you build up the image square by square.

The quality and appearance of a bitmap is determined by its size and its resolution. The resolution of the image is determined by how many pixels the image has, and is usually expressed as Dots Per Inch (DPI).

 

JPEG Files

JPEG - (Joint Photographic Experts Group) are similar to Bitmap files and are the format of choice for nearly all images. The same as Bitmap files the quality of the image depends on the resolution of the file, the higher the resolution the better the quality.

JPEG files can be compressed selectively - you can choose how much unnecessary image data is discarded in order to make the file smaller. As a result, they can be more easily and quickly conveyed electronically.

Unlike EPS files you are restricted in the way in which the image can be edited, if supplying a JPEG file as artwork the minimum DPI normally acceptable is 300.

 

TIFF Files

TIF - (Tagged Image Format) files are widely supported bitmap files commonly used for both photographic and other continuous tone images as well all types of line art graphics and imagery involving text. Because images saved as TIFF files are bitmapped, they cannot be enlarged without loss of image quality. It is important to ensure that TIFF image sizes are specified to at least the size they will be used for reproduction.

We are always ready to help – call us today if you have any queries.